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PrivacyDecember 12, 20245 min read

GDPR & CCPA: Do You Really need a Cookie Banner?

If you have one visitor from Europe or California, the answer is probably yes.

We all hate them. The "Accept Cookies" popups. But they are required by heavy-hitting laws: GDPR (Europe) and CCPA/CPRA (California).

Who Needs to Comply?

Technically, GDPR applies if you have any users in Europe. CCPA applies to larger businesses, but "doing business in California" is a low bar.

What is Required?

  1. Consent: You cannot track users (analytics, pixels) until they click "Accept." Loading GA4 before the click is a violation.
  2. Right to Deletion: If a user asks to be deleted, you must scrub them from your DB, your backups, and your 3rd party tools (like Mailchimp).
  3. "Do Not Sell My Info": In California, you need a clear link to opt-out of data sales.

The Fine Risk

GDPR fines can be 4% of global revenue. While regulators usually target Google/Meta, they are starting to automate fines for smaller sites using scanning bots.

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